Selling You. It's Not As Hard As You Think.

What’s the common link between McDonald's, Wendy’s, Staples, you and me?  We are all products!

We all know what those other places are, and we are clear on what they sell.  But what about you as the product?  How would you sell you to others?  

Many of us have been in a sales position at one time or another, selling clothing, shoes, toys or even food.  We've all had the chance to sell something.  But when was the last time you thought of you as the actual product?  

To sell anything, would you agree that you need to know the product?  It would be pretty hard to sell something you knew nothing or very little about, wouldn't it?  My next question is how well do you know yourself? What you excel in and more importantly what you have to offer another company.

When in an interview, when asked tell me about yourself, most people come up with, “I'm hard working, honest, reliable and dependable.”  But let’s face it. If you were all of those things, a company would pay you not to leave.  Let’s break it down and get real in your preparation of selling you.

Three steps to get you started

1. Be prepared!  Once you put together your pitch or commercial rehearse it!  It should be about 15 seconds and should accurately state what skills and talents you bring to the table.  Your goal is to grab the interviewer's attention so that they want to hear more about you and what you can do. Rehearse it so that the words flow from your lips and are engaging and appealing to the person you are talking to.

2. Know your skills, accomplishments and talents. Don’t over exaggerate what you can do or have done in past jobs.  Be honest and look the interviewer in the eye.

3. Remember when you’re speaking, slow down.  This commercial is to sell you  - and to do this effectively, you need to speak slowly so you will be understood, speak clearly so you can be heard, and be confident in your ability to project you accurately.

The funny thing about personal commercials, is that you can have multiple ones for various occasions.  You can have one for interviews and another if you’re trying to meet someone to build a relationship and even one when you’re meeting your kids teachers.

Your commercial and its contents may change, but the product is the same.  It’s YOU!

Knowing how to package your product and sell it, can make all the difference in the world.

Have a Phone Interview? Here's How To Ace It!

You have spent a large amount of time applying for jobs and creating networks, so it's very realistic that at any moment, you could get a recruiter calling you to do a phone interview. Are you ready?

WHAT SHOULD YOU DO?

If you can, find a quiet place so that you can talk without background noise and interference.

If you are unable to find a quiet place,  you can:

1. Answer the phone and ask if you could schedule for another time more convenient. Suggest times, and be sure to be available at that time.
2. Let your voice mail get the call.  If you choose this option, make sure your voice is clear and the message is free from background noise, music and especially profanity.  You are still selling yourself, and your voice mail represents you more than you think.

WHY it matters? 

There is nothing worse than talking to someone when all you can hear is background, distracting noise.  It takes the emphasis off of what you're saying and is just unprofessional.  

You are in a quiet area free from background noise and interruption.  What's next?

When you answer the phone, clearly say hello, and state your name.
  "Hello, this is JANE DOE."  avoid "Hi", "What's Up?", "Speak!" etc

WHY it matters?
If you are applying for a job where you will be talking on the phone or dealing with customers, this gives the potential employer a chance to see how you sound (clarity and intonation). This becomes part of your selling pitch.

You have a potential employer on the phone. You've answered and are ready to begin the phone interview process.

Some quick Do's and Don'ts:

Don't eat, drink, smoke or chew - all of these have the ability to distort what you're saying to the point that you are not easily understood.  You could also choke.

Do pronounce your words and speak slower than you normally would.

Do smile (yes, even on the phone). It actually comes through when you're speaking. Smiling has the tendency to put us in a good mood and it can change the tone in your voice.

Don't multitask.  Right now is the time to focus on the phone interview and nothing else. Give your complete attention to the call at hand, it could be your next job.

Do keep a copy of your updated resume with you. On the back, list accomplishments and quick notes. It's a great reference tool during a phone interview.

Do ask questions and take notes.

Don't interrupt the interviewer or become argumentative.

At the end of the interview, ask what the next step of the hiring process is and if there is any further information you can provide.

REMEMBER:
Finding a job sometimes can be a job in itself.  A phone interview can be a part of that process. Knowing how to get through the interview can line you up for the next step (face-to-face), get you the job, or leave you asking what you did wrong, and why weren't you hired.

The most important factor is you.  Practice your phone skills the same as if you were doing face-to-face interviews so you are both comfortable and confident when your number is called.

Good luck!